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<H1>June 10, 2008 Roundtable "Dating Your Data: Getting to Know You" -- Benson Marketing Group Shopping Cart</H1>
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<div>You've got a website and a shopping cart. You're sending emails to your list. The data is pouring in. NOW WHAT? Define, Refine, Datamine! </div>
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<div>Benson Marketing Group is pleased to present a roundtable discussion on the tools and tactics needed to understand what your data is telling you. Take the next step to increasing your direct to consumer sales by joining us for this session. Review the processes, reports and metrics that matter - data mining, customer segmentation and targeting. </div>
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<div>Roundtable topics will include: </div>
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<li>How to analyze your email results </li>
<li>Data mining - RFM (Recency-Frequency-Monetary Value) and the impact on sales </li>
<li>Testing </li>
<li>List development </li>
<li>Search Engine Optimization </li>
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<div>Date: Tuesday, June 10, 2008 </div>
<div>Time: 9:00AM-11:00AM </div>
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<div>Place: <a href="http://www.bensonmarketing.com/contact.html" target="_blank">Benson Marketing Group</a> </div>
<div>2700 Napa Valley Corporate Drive </div>
<div>Suite H </div>
<div>Napa CA 94558 </div>
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