With its Business to Consumer (B2C) store, Nexternal focuses on usability to provide the best shopping experience possible. Nexternal's technology reduces shopping cart abandonment and yields a high visitor/order conversion rate. Results of this technology are best illustrated by testimonials.

Benefits of Nexternal's B2C store include:

• Always onscreen shopping cart allows customers to shop with the fewest clicks possible, resulting in the highest conversion rate possible.
• Always available shipping calculator lets customers know their exact shipping charge at any point in the shopping process (also compatible with UPS, FedEx, and USPS real time rates).
• Extremely flexible layout options allows merchants to provide a coherent branding and shopping experience across the entire website (merchants can even embed bordering HTML in the Nexternal store).
• Customers can review and ask questions on products as appropriate which increases shopper conversion.
• Comprehensive search and multiple navigation options allow customers to easily find what they are looking for.
• Multiple payment options can be selected by merchant and can be applied to different customer types (credit cards, paypal, invoice, COD, etc…)

You are about to visit FirstFairway.com, a fictitious online golf retailer. Although only golf clubs and accessories are sold here, virtually anything can be sold with Nexternal Solution's e-commerce software. At FirstFairway you will see an example of how Nexternal's software can integrate with the merchant's homepage and witness all of the benefits listed above. After you have completed looking at the store and placing a sample order, please visit the Order Management System to see the full toolset provided to merchants.

Note: Before starting the demo, it is strongly recommended that you first open and print our demo script. Walking you step by step through both the online buying and selling process, the script will serve as an excellent tool by accentuating the many features inherent to Nexternal Solution's e-commerce software and showing you how to maximize your online success.