Business to Consumer Shopping Cart

Everything with the shopping cart is wonderful! Ease of use is incredible, stability is exceptional, the functions are great...there isn't much else we could want in a system! Customer feedback has been wonderful - all our old customers love the new system so much more than the old one, and now nobody has to write or call saying that they can't figure out how to complete an order.
— Ryan Wilson, Vegan Essesntials

With its Business to Consumer (B2C) shopping cart, Nexternal focuses on usability to provide the best shopping experience possible. Nexternal's technology reduces shopping cart abandonment and yields a high visitor/order conversion rate. Results of this technology are best illustrated by merchant testimonials.

Benefits of Nexternal's B2C shopping cart include:

Always onscreen shopping cart

Always available shipping & tax calculator

Flexible Layout

Customer Reviews & Ratings

Suggestive Search

Defined Payment Options by Customer Type

Search Engine Friendly

Upselling Tools (Dynamic Cart Footer Messaging, Upsell Overlay)

Social Media Marketing Components (Facebook Like, Twitter Tweet, and Tell a Friend)

Support for Social Sales


You are about to visit FirstFairway.com, a fictitious online golf retailer. Although only golf clubs and accessories are sold here, virtually anything can be sold with Nexternal's shopping cart software. At FirstFairway you will see an example of how Nexternal's software can integrate with the merchant's homepage and witness all of the benefits listed above. After you have completed looking at the store and placing a sample order, please visit the Order Management System to see the full toolset provided to merchants.