Increase Traffic to Your Online Store

Nexternal’s shopping cart software is incredibly search engine friendly, giving me a leg up on my competition. My industry is extremely competitive and so ranking well in the search engines is essential to my business. I love the fact that I can customize title tags and meta descriptions. Also, having the product name listed in the URL really makes my listings pop on the search engine results pages.
— Pete Hitesman, Relentless Improvement

How does Nexternal's shopping cart software increase the number of visitors to your online store? By including powerful tools that put more products and pages in front of prospective buyers.

A Search Engine Friendly Shopping Cart

Creating optimized product and category pages that rank well in the organic search engine listings is a sure fire way to get more visitors into your online store. Nexternal uses proven search engine optimization methods with its search engine friendly shopping cart. Organic search engine traffic is free and tends to have a very high conversion rate.

Social Media Integration

  • Facebook® Like & Save - This button allows your customers to instantly "like" any of your products in Facebook. It also displays the total number of people who have "liked" the product and optionally the faces of any friends of the customer who have "liked" the product. With Facebook Like & Save, you can also provide customers with an instant discount for "liking" products. See it in action.
  • Tweet Button - This button makes it simple for your customers to tweet about any of your products. By default the tweet includes a short version of the product URL so followers can easily get to your site. It optionally displays the total number of people who have tweeted the product and optionally includes your company's twitter name (@YourCompanyName) See it in action.
  • Google Plus - By clicking on this button, your customers can recommend your products to their chosen Google circles of associates and friends. This data is also being used in Google's search engine algorithms, giving you more search engine power. See it in action.
  • Pinterest - Our newest social media tool! The Pin button allows shoppers to pin your products to their pin boards, to be viewed by the shoppers' friends and followers, and pinterest members and non-members alike. In pinterest, when a user clicks on your product's image, it will drive them back to the product's detail page of your shopping cart. See it in action.
  • Add This Social Bookmarking - Add This Social Bookmarking - With Nexternal's software, AddThis (a popular widget for sharing products on social media sites) is already integrated. Enabling customers to share your product links with one another is a sure way to drive more traffic to your site. AddThis helps merchants spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations. AddThis is fast, powerful and easy to use. Even better, it's free and offers sophisticated analytics to help users understand how and where their content is being shared. See it in action.
  • Facebook and Twitter Order Sharing - Your customers can easily opt to share their purchases on both Facebook and Twitter by clicking these social media buttons. This is one of the best ways for your customers to promote your online store.
  • Facebook and Twitter Coupon Sharing - If you are feeling generous, you can make it easy for customers to share your coupon codes on both Facebook and Twitter. Customers love introducing each other to deals, so why not make it as easy as possible. See it in action.

Automated Daily Marketplace Feeds

Nexternal's software also creates data feeds for many online marketplaces including Amazon Product Ads, Google Product Search, Yahoo Shopping, Shopzilla, NexTag, PriceGrabber, TheFind, and Shopping.com. You can have Nexternal's software automatically send these marketplaces fresh product data every night. Online comparison shopping sites are a popular starting point for many online shoppers. Listing your products in these channels is yet one more way Nexternal makes it easy for you to increase traffic.

Bulk Mail Wizard

Not all customers are new visitors to your site. It is important to send targeted emails to existing customers to entice them to come back and order again. Nexternal's bulk mail wizard includes a powerful query tool that can make this happen.

Integrated Affiliate Program

Using affiliates to drive traffic to your site can be a powerful way to market your products. Typically affiliates only make money if you do. Nexternal's shopping cart software has an integrated affiliate tool that tracks sales from affiliates.

Tell-A-Friend Feature

Imagine your customers telling their friends about your online store. When you offer a tell-a-friend feature, this happens more than you would expect. Potential customers use it to tell their family what they want for their birthday. One parent might let the other one know what they are buying little Josh for Christmas. You can't beat word of mouth marketing so why not provide a vehicle to make it happen?

The number of visitors to your online store directly correlates to the number of orders you will receive. Nexternal believes in making it easy for clients to market effectively and efficiently.

To learn more about marketing features, please give us a call at 800-914-6161.

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