I don't want all of the products in my Google shopping feed to have the same bid. How can I segment my store's product feed going into Google so that I can alter the max budget or PPC bids by product or brand?
Response:
You set this up in Google Adwords. Log in and click on your Product Listing Ads campaign. Click the Auto Targets tab. Click +Add Product Target. You can segment a group of products and allow you to bid differently on different sets of products. See more here in Google Adwords Help
