301 - Consumer Direct Leadership Certificate (Certification Level III - WISE DTC Leadership) -- The WISE Academy Shopping Cart -- Certificate Leadership Direct Consumer

<h1>301 - Consumer Direct Leadership Certificate -- The WISE Academy Shopping Cart</h1> $4,400.00 (Level III Certificate) Hours: 80  Cost: $4,400 Prerequisite:  #201 Management Core Course and 3 or more Level II WISE Certificates What does it take to lead a fully integrated winery consumer direct program organization?  This is the ultimate certificate in DTC leadership for the manager specializing in, or wanting in-depth DTC sales knowledge.  Not only will you learn how to best manage the various "silos" of consumer direct channels, but more importantly you will also learn how to leverage the white space in between.  This class provides a detailed understanding of what it takes to build a great DTC organization. Advanced take on CRM and best practices by channel (tasting room, club, events, online) are covered along with strategies for integrating systems and making the right resource allocation decisions.  Emphasis on the leadership tools required to champion DTC within the organization (e.g. strategic planning, change management) are central to this course. Successful completion will result in earning a WISE Online Wine Management Certificate, Level III. Best suited for: <ul aria-level="0" aria-posinset="0" aria-setsize="0"> <li aria-level="0" aria-posinset="0" aria-setsize="0">Consumer direct wine industry experts and leaders seeking certification</li> <li aria-level="0" aria-posinset="0" aria-setsize="0">Those with heavy DTC sales and wine industry management experience preparing to advance to the top winery consumer direct level position</li> <li aria-level="0" aria-posinset="0" aria-setsize="0">Those who have completed two or more Level II WISE Certification Programs</li> </ul> <ul style="padding-left: 15px"> <li>SKU: 301</li> <li>Course Date & Location: Coming Soon; Coming Soon 2012</li> </ul> Category: <a href="http://www.nexternal.com/wise/Category4" title="Certification Level III - WISE DTC Leadership">Certification Level III - WISE DTC Leadership</a> <a href="http://www.nexternal.com/wise" title="The WISE Academy Products">The WISE Academy Products</a> <a href="http://www.wineindustrysaleseducation.com">The WISE Academy</a> The WISE Academy <a href="http://www.nexternal.com" title="shopping cart">shopping cart</a> powered by Nexternal