(Level I Certificate)
Hours: 24
Cost: $660
Prerequisite: #101 Professional Core Course (unless student tests out)
This course provides a review of the various types and structures of wine clubs, database and list development basics and the specific metrics of wine club success. Fundamental skills required for day-to-day wine club administration are highlighted and include: systems and reporting, club calendars, credit card, fulfillment (internal or outsourced), compliance and CRM/database administration. In addition, the class will include the specifics of effective inbound and outbound communications (phone and e-mail) along with an introduction to writing wine tasting notes and sales copy. Successful completion of this course will result in earning a WISE Wine Club Professional Certificate, Level I.
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