Nexternal's Ecommerce Solutions
We are here to turn the complex, often unpredictable world of the online marketplace into ecommerce solutions. At Nexternal, a HighJump company, our ecommerce platform keeps you at the forefront of your industry with the latest in merchant software innovations. We provide a complete ecommerce solution by presenting simple, straightforward answers to the challenges presented by today's online marketplace. Users can customize their experience based on the needs of everyone on both the user and customer end of Nexternal's dynamic ecommerce platform. The purpose of Nexternal's ecommerce software solutions is to combine the latest advances in merchant software technology with practical sales solutions.
Ecommerce is not ever going away. If anything, the technology is becoming more pervasive with each passing day. Merchants are under immense pressure to keep up with the latest developments in ecommerce. Solutions that apply to e-commerce platforms should address market issues in a way that is both comprehensive and easily adaptable, keeping you focused squarely on the moving target that is the modern online marketplace. Nexternal's ecommerce platform gives users access to a multitude of options that empower them to operate as a single, unified front. Ecommerce platforms put a collection of marketing tools within easy reach of the user. By utilizing our ecommerce software solutions, you can integrate our vast array of useful features that will benefit both you and your customer without over-complicating the sales process.
How Your Market Needs Affect E-Commerce Platforms
Each market presents its own unique challenges. Your needs can vary greatly, depending on how your company interacts with your customer base. How you customize and utilize ecommerce software platforms will differ depending on your own unique approach to your market. Each market requires a slightly different set of tools to provide the most appropriate solutions. Ecommerce can be broken down into three major marketing models, each of which will present a unique set of challenges for e-commerce platforms. These are Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C).
The Ecommerce Solution for Business to Consumer Sales (B2C)
The B2C model is usually the first thing that comes to mind when people think of online sales. Although this term can refer to any process that involves a business selling directly to consumers, it most often refers to retail sales. Many of the largest online vendors sell to individual end-users. Customers expect products to be easy to locate and appropriately priced, with a relatively simple path from selection to finalizing their purchase. The typical sales transactions in the B2C marketing model have a relatively short buy cycle. Retail customers make many of their purchasing decisions in the heat of the moment. Competition between retail online vendors can be particularly intense. Many of these customers can be better motivated if more attention is focused on getting them from the start to the finish of a sale expediently.
It is important for companies that focus on B2C sales to make the kind of marketing and implementation decisions that will hold the attention of their customers. Customers should feel unimpeded from the first click to the final step of their purchase. In order to have effective online B2C sales, your product should appear in front of your customers early and often. Products should be easy to search for or locate by category, with updated inventory and pricing.
Once your customer has found what they are looking for they will place it in their virtual shopping cart, a simple yet powerful ecommerce solution that allows users to queue up products as they explore a virtual store. This software should remain constantly in view and be very easy to operate, enabling the purchasing process instead of slowing it down. Anything that requires a steep learning curve or additional steps is less likely to be successful in the fast-paced world of B2C sales transactions.
Your B2C customers need a product that is only a click or two away from purchasing. What you want to do here is limit the number of steps between your customer's decision to buy and when you collect your payment. This creates a positive experience while reducing the number of missed sales. Incomplete sales are a well-known phenomenon called shopping cart abandonment, which involves customers lining up a series of purchases in their shopping cart only to abandon their purchases at the last minute. Simplifying the purchasing process as much as possible will allow you to maximize sales while increasing customer satisfaction.
Utilizing SEO to optimize the Internet Presence of Your Brand with Nexternal
Nexternal's ecommerce platform was built with Search Engine Optimization (SEO) in mind, allowing you to maximize traffic that is directed to your site. By targeting the factors that increase your rank in organic search engine listings, Nexternal's ecommerce solutions bring you that much closer to the customer base you seek. We provide the ability to establish a data-rich web presence for search engines that rank based on these kinds of qualifications, giving your company priority and a greater online presence. The modern internet revolves around social media integration. When people like something, they often want to share it with others, too. Social media integration in Nexternal's ecommerce platform allows customers to spread the word about your brand to their friends, associates, and subscribers. Nexternal's ecommerce software platform incorporates intuitive sharing functions directly into your store, allowing customers to put your brand into circulation with everyone around them.
Many online businesses provide incentives to retain customers beyond a single impulse purchase. Loyalty programs allow you to reward customers for sticking with your brand. Motivated customers are more likely to make larger and more frequent purchases. Loyal, satisfied clients also provide positive feedback that brings your brand the best kind of attention while significantly widening your base of potential customers. Your incentives should be thought out and carefully implemented if you want to keep the largest number of customers interested. Retaining brand loyalty can be difficult but rewarding. You need to take advantage of every source of sales, not just the ones that visit your own website. Our integrated affiliate program tracks your affiliate sales. This allows you to keep tabs on which marketing partners are working best, and reward them accordingly. We also use automated daily marketplace feeds, which can be updated on a nightly basis, to put your product in front of more customers.
The Ecommerce Solution for Business to Business Sales (B2B)
While B2C sales account for the majority of online business, individual business to business (B2B) transactions tend to involve much greater quantities and higher sums. B2B sales are built on an ongoing, mutually beneficial relationship between companies. These relationships tend to last longer than those in the more fast-paced B2C market, but they also require a great deal of time and effort to maintain. The pace of dealing with B2B customers can be slower than the kind of quick turnover that is seen in most B2C sales. The extended buy cycle in B2B tends to pay off with the higher returns.
While B2C and C2C transactions involve only one or two people, B2B transactions may require a greater number of individuals to weigh in before a decision can be made. Sometimes half or all of a company can become involved.
Ironically, this is why B2B customers require more personalized attention. Businesses tend to make more rational, long term decisions. This requires a much greater investment on their part as well as yours. Business customers need to see their vendors as convenient, reliable, and highly stable. Although business customers can be more inquisitive or demanding at first, the rewards of a good relationship with your customers in a B2B market are manifold. There is a higher intrinsic value for each individual lead in B2B sales models. There is also a much greater need for retention in this market. Once you've show your customer what you can do, we're here make it easier to keep them.
Nexternal's B2B ecommerce platform module is the ecommerce solution for your businesses. Our ecommmerce software platform allows for easy updating that enhances the exchange of information on both sides of the virtual isle. We can also provide updates for pending orders that both your customers and your team will appreciate. Nexternal can accommodate large and custom orders with ease. Customers have the ability to request and activate their quotes online. These quotes can be controlled from a central location. You can also limit when quotes can be received by customers and set expiration dates to keep pricing competitive. Batch Processing allows multiple orders to be placed at once. This is a vital feature for high volume merchants. Orders can be sorted based on successful payment or other search criteria, then processed together. Packing slips and invoices can be generated in bulk, as needed, to get your product moving on your own timetable.
Business customers can stay on top of their purchasing needs by using our anytime ordering, which allows them to purchase from you on their own schedule. The best ECommmerce platforms specialize in providing up to the minute pricing and inventory tracking. By creating a responsive, highly permissive environment for business customers, you can meet the exact demands of the customers who need you the most, without sacrificing the business relationship you've worked so hard to build.
The Ecommerce Solution for Consumer to Consumer Sales (C2C)
Unlike the more traditional market models, the C2C business model enables customers to sell or trade to one another with the assistance of a trusted third party. A good third party intermediary will engender trust between customers by using tools such as rating systems to establish a more secure, reliable environment than customers would expect were they to go it alone. Like the B2C model, C2C sales typically have a short buy cycle. Most C2C services collect a fee for the sales they enable by listing items, providing promotional features, and assisting to complete sales transactions. C2C markets benefit from an ecommerce solution that maximizes individual sales.
The C2C business market model allows a large number of mutually interested buyers and sellers to interact at a relatively low individual cost. By doing this your business attracts a diverse group of potential customers, potentially a larger or more diverse base than one would expect in a purely B2C or B2B marketing model. Previous to the advent of an online C2C ecommerce solution, private buyers and sellers were often limited to the classified section of their local newspapers, or attending time-consuming auctions.
With the rise of auction sites like Ebay, and online retailers such as Amazon.com, which draws on many aspects of the C2C business model, the popularity of C2C ecommerce solutions has risen dramatically. These days, customers take advantage of a C2C web interface to facilitate communication with far more individuals than they could ever hope to find locally. Nexternal provides a C2C ecommerce solution that is beneficial to buyers and sellers alike. Similar to the B2C market, social media is also vital to C2C businesses.
When individuals share information about potential sales and sellers in a C2C market they also increase awareness of your brand, which in turn brings more sellers to an even greater number of potential customers. Integration with popular social websites is just as important for these markets as it is for B2C sales. E-Commerce platforms should provide social media functionality, which can benefit anyone who really wants to get the word out about their brand. C2C markets should not be underestimated. Using an enthusiastic customer base to help promote and complete sales with a guaranteed collection on each transaction has been the smart way to go for some of the largest online sellers.
Whether you are seeking a B2C, B2B, or C2C solution, ecommerce software from Nexternal has your answer. Ecommerce solutions can be tailored to any of the various marketing models. Avoid the need to use multiple ecommerce platforms to meet your needs. E-Commerce solutions come easy when you harness the power of today's ecommerce solutions. Nexternal gives you all the tools you need to reach your customers.