Google Merchant Center Data Feed FTP for Google Product Search Using Nexternal
How do I automatically feed my product data into Google Merchant Center with the Nexternal's ecommerce software so that it can be found in Google Product Search?
Google Product Search/Merchant Center Setup.
There are two parts to setting up your Google Product Search Feed. The first part involves creating a Google account and/or logging into Google Merchant
Center. The second part involves configuring your Google Merchant Center Settings and transferring FTP login credentials from Google Merchant Center into
the Nexternal Order Management System. We recommend having two windows or tabs open during the process. One window with Google Merchant Center info and the
other with your Nexternal Order Management System.
2. You will now need to configure your settings by clicking â€śSettings/General.â€ť
3. On this page you will be asked to enter some information about your company.
Company or organization name: Your display name can be anything you choose but remember it will be displayed to your potential customers. Description: This is optional, but will provide potential customers with more information about your company. Website URL: Specify your domain alias (example: shop.yourdomain.com) Note: It is required that you already have your domain alias configured as google has to verify your URL .
You will also need to verify your URL. Youâ€™ll have 3 options for verifying it. Select the â€śMeta Tagâ€ť verification method. Copy the Meta Tag info in the
text area box. Next, toggle to your Nexternal Order Management System and visit Layout/Advanced Layout. Paste the meta code into
the Head Addendum field. Once you commit that change, toggle back to your Google Merchant Center
Window and click â€śVerifyâ€ť. You can also now â€śclaimâ€ť that URL.
4. Click â€śData Feedsâ€ť in the Google Merchant Center. The data feed type should be set to googlebase. Next create a data feed file name, making note of it
and click Save Changes.
5. Click Settings/FTP in Google Merchant Center. Create a User Name and Password and Save the Changes.
6. In your Nexternal Order Management System, visit Products/Export/Traffic Tools and Click the Preferences Link next to Market Place Exports.
7. Scroll down to Google Product Search Options. Enter data for all fields in this section. It is really important that the filename and FTP login
credentials match the ones you setup in the previous steps. Be sure to also check the box: Automated Google Product Search Feed. Submit the information.
For Google Product Search Category, copy the most relevant category from the list on this page: http://www.google.com/basepages/producttype/taxonomy.txt
8. Next, generate a Google Product Search File in the Order Management System. Download the file to your Desktop.
9. Toggle back to your Google Merchant Center Window and select Data Feeds/Manual Upload. Upload the file from your desktop.
Notes: Just because the Nexternal's software says the feed was successful, does not necessarily mean that Google accepted your data. It is imperative
that you log into your Google Base account after the first feed has been sent to verify its status. We also recommend searching for some of your products at
www.google.com/products the next day to make sure they are listed. The two most common problems are:
A. The Website URL was not properly specified (See #3 above)
B. The file name specified in Nexternal's software does not match the file name that is specified in Google.
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