Google Shopping Merchant Center Base Froogle Manufacturer Part Number Universal Product Code International Standard Book Number
After uploading my products to Google Merchant Center, I get an error saying our products are missing unique identifiers to be in the category or section I selected. Is there a way to add these identifiers such as “UPC”, “Brand”, “MPN”, or “ISBN?
Each product has Marketplace Options that can be specified including these identifiers. If you are creating a new product you can add these options on Edit Product Page 2. If the product is already created you can click the product name then scroll down and hit edit next to Marketplace Options. These field are also available in the product import and export files for bulk updating.