I need to set up sku level tracking for my website with Google Analytics.
I know this is a very common activity, but I have never done it before.
Can you please let me know what I should do to make sure I set up this essential tracking?
Response:
If a SKU is entered for a product and you have entered your Google Analytics account into the Nexternal OMS, Nexternal will automatically pass the SKU informaiton to Google Analytics after the transaction has been submitted using the AddItem parameter: Ex. _gaq.push(['_addItem', '102605', 'ff062', 'Adams Micro-Pima Tour Shirt -- Berry; Small', 'Golf Apparel', '65.00', '1']);.
