How do I set up the Nexternal & MailChimp Email Marketing Integration?
Nexternalâ€™s integration with MailChimp makes it easier than ever to leverage one of the most powerful email marketing services available.
If you activate the autosynch feature, every 10 minutes, Nexternal's ecommerce platform will automatically push updated customer and affiliate information into predefined MailChimp Lists. This precludes your having to manually export the customer data from Nexternal and then import into MailChimp. When youâ€™re ready to send an email campaign, you can rest assured that your primary MailChimp list is up to date.
You will also have the option to push segmented customers lists to MailChimp for targeted email marketing. For example, if you want to send an email specifically to customers who spent over a certain dollar amount or purchased a specific line of product, you can search for the customers within the Nexternal OMS then push the results directly to special lists inside MailChimp.
To begin, youâ€™ll first need to set up a MailChimp Account by going to: www.nexternal.com/mailchimp and clicking the Sign Up Now link. Youâ€™ll need to follow the steps to set up your account and complete the verification process required by MailChimp. After youâ€™re set up and verified, youâ€™ll want to login to your MailChimp account to get the information needed for the Nexternal integration.
- Create Customer & Affiliate Lists:
After logging into MailChimp, from the Dashboard screen, you can click step one â€śCreate a Subscriber List" or this can also be done by clicking the Lists tab and hitting the â€śCreate Listâ€ť button. Youâ€™ll then name the list, fill in any of the list details and click Save. You may want to fill out 2 lists; one for your Customers and if youâ€™re using Affiliates you may want to set up a list for them as well.
- Add & Copy API Key:
Weâ€™re going to need the MailChimp API Key which you can find by clicking your Name > then Account Settings in the left hand menu > Next click the drop down menu for Extras and Select API Keys > here you can then Click â€śAdd a Keyâ€ť. You'll then copy the 36 character long API Key as we are going to need to enter this into the Nexternal OMS to get the two programs to communicate with one another.
- Enter API Key and Sync Lists:
You will now need to login to your Nexternal OMS and once youâ€™re logged in navigate to Settings -> Compatible Software -> MailChimp. Enter the MailChimp API Key and hit Validate API Key.
Once your key is validated you can choose which of your Lists youâ€™ve set up in MailChimp apply to your Nexternal customers and your Nexternal affiliates. Once you choose your lists you can then hit the Sync MailChimp Lists option and hit Finish. If you choose to sync your lists, this will automatically add all of the customers and affiliates currently in the Nexternal OMS to your respective MailChimp lists.
This customer data push can take up to 10 minutes before itâ€™s visible in MailChimp but once itâ€™s complete, your MailChimp Lists will be current for future mailings. Any new customers that purchase from your online store or partners that sign up to become affiliates will be automatically added to their respective list during the next data push.
At this point youâ€™ve completed the Nexternal MailChimp integration set up. Youâ€™re now ready to start sending some marketing emails.
Nexternalâ€™s integration with MailChimp gives you the opportunity to combine the powerful ecommerce tools provided by Nexternal with the advanced Email Marketing and Email List Management features offered by MailChimp.
- eCommerce 360 by MailChimp
Please check out our connection to the eCommerce 360 by MailChimp feature. With this integration, youâ€™re sure to maximize your email marketing efforts and drive more traffic to your online store.
We take your privacy seriously. The information you submit in this form will only be used to set up your free trial and correspond with you about the Nexternal eCommerce Platform. We will never sell it to a third party.
We take your privacy seriously. The information you submit in this form will only be used to correspond with you about the Nexternal eCommerce Platform. We will never sell it to a third party.
The email address you submit in this form will only be used subscribe you to our bimonthly eCommerce tips. We will not use your email address for anything else, and we will never sell it to a third party. We dislike spam as much as you do, and we take your privacy seriously. You can be removed from our list by clicking the unsubscribe button at the bottom of any email.