What is the procedure for utilizing the Search Engine Friendly Catalog?
The Search Engine Friendly Catalog is available at Products/Export in the Order Management System. Create the catalog only after carefully setting your preferences on the Search Engine Friendly Catalog Preferences screen.
Creating the catalog generates a .zip file containing the HTML files that comprise the catalog. This file must be downloaded and unzipped, then the HTML files must be uploaded to your web server via FTP (or other means as provided by the organization that hosts your web site). Finally, you must create a link from a page on your web site (ideally the home page) to the Main File of the Search Engine Friendly Catalog so that the catalog can be found by search engines. For bests results the link should be small and inconspicuous (but not invisible) and read "All Products" or something similar. And example can be found at Nexternal's demo site firstfairway.com where the link reads "Complete Catalog".