What Web Developers and our Winery Clients Say About Nexternal
Our goal is to provide the best shopping cart software and expert customer support in the eCommerce industry. Many of our clients have given us permission to publish their feedback and testimonials on our website, and we're thrilled with what they have to say about the Nexternal eCommerce Platform and our team.
Katie Partridge - NinthVector - Lebanon, New Hampshire
“We have worked with Nexternal for the better part of ten years and continue to appreciate the responsive, quality customer service they provide to their eCommerce clients as well as to the firms like us who work with those clients. Nexternal Solutions provides a reliable and user-friendly platform for selling products online - one that compliments the brand-building services we provide including online marketing and social networking.”
Leslie Decker - E-Data Solutions, Inc. - St. Louis, MO
“Over the years we've been presented with finding solutions for some particularly quirky product scenarios for our clients' online stores. In the past, it has often times resulted in our clients making concessions to their wants and needs... that is, until several years ago when we were introduced to Nexternal's eCommerce software. Now the requests that used to be a challenge almost always result in "Yes, we can make that happen!"
Nexternal is continuously improving their system and what it brings to the table. Many companies simply do not have budgets available for continual website development, IT support staff to monitor servers, or the resources available to stay on top of security issues and threats. That's part of the beauty of Nexternal - with using their amazing software, you also have peace of mind that your online store is up & running, secure, and backed by their support staff.
For many of our clients their online store is their main sales channel, so anything other than having it up and running 100% of the time is not an option. For our Nexternal clients, that is something that I no longer worry about!”
Dave Lemke - The Website Shack - Atlanta, GA
“Nexternal provides an Order Management System that offers a complete eCommerce solution. With Nexternal, we have been able to implement an Affiliate sales program, schedule holiday discount programs, institute coupon codes and offer inventory from multiple fulfillment centers. Nexternal delivers where other providers fall flat. Instead of making sacrifices for our clients, we have been able to not only meet their expectations in an order management system, but also provide additional features offered by Nexternal to increase visibility and sales.
As a web developer, providing my clients with a fully functioning online store is at the top of my list. With Nexternal, I am provided a platform that offers my clients everything needed for success. Nexternal provides online consumers a seamless browsing and shopping experience. Customer feeback regarding the ordering process, ease of navigation and functionality of the eCommerce platform has all been positive.
Nexternal can't be beat when it comes to customer service. Our Account Executive has reached out to assist us on weekends, holidays and even while on vacation. With Nexternal, you are not just an account number. They go out of their way to make sure you understand that the support and knowledge needed for your success are available to you at anytime.
My clients have reported up to a 300% increase in online sales since the integration with Nexternal. Previous eCommerce providers limited the success of an online shopping experience. With Nexternal, the features needed for the development and marketing of the clients storefront and the improved customer shopping experience are provided at your fingertips. ”
Nathan Smallcomb - Already Set Up - Santa Rosa, CA
“Nexternal is the only eCommerce solution that gives us complete control of the final product. As a developer we appreciate the flexibility of the Nexternal API and combined with their robust layout editor, Nexternal enables us to deliver exactly what the client wants.”
Nicole Rienecker - neekdesign - San Francisco, CA
“Neekdesign has worked with Nexternal since 1999. The Nexternal platform has been, and continues to be, one of the most solid and full-featured eCommerce systems available. It is our first choice in eCommerce for all of our clients. As designers and developers, we appreciate the ease of use and flexibility to mask our website design's look-and-feel with the Nexternal System. We also appreciate the speed and secure performance of the back-end technology on which the platform is built. We know with certainty that our clients service needs will be provided for, that we will be able to make updates easily and quickly if our clients need a design change, and that the Nexternal system provides an accessible gateway to the search engines and social networking arenas that are so much a part of our clients' marketing strategies.”
Misty Martin - Magnolia Bakery - New York, NY
“I'm always impressed about how easy it is to add new items and make changes to our online store. The functionality is robust and intuitive. The order processing is extremely easy to use, both for our employees and for our customers. The customer service that we have received from Nexternal from our account rep has been excellent. He is always available and ready to answer my questions or walk me through different options to help me determine the best solution for the needs of my customers. He is kind, sincere, professional and takes the time to make sure I fully understand my options from every angle. ”
Dan Keohane - Healthy College Snacks - Stowe, VT
“I would like to post a very positive testimonial as to my experience with Nexternal. I have been in the eCommerce/website/seo since 1999. I have always owned my own software and dedicated server and never have I ever used another companies software and hosting until this year. The first company I decided to go with was the worst experience I have ever had on the web. We were live and launched and having customers abandon our cart. This created a real panic as I had to explain to my partners why this was happening. To be honest I did very quick research (and many prayers) and made a decision to try Nexternal. It was either my prayers were answered or just luck but Nexternal was every thing I needed at that time and more. They had everything up and running fast and perfectly. Our account representative made us feel like she was their for us 24/7. I still swear she doesn't sleep. Every question I had was answered right away. I am not talking 15 minutes later but with in 5 minutes or less. This was huge for us as our site was live and we were scrambling to retain sales and customers. We have a unusual website and use the subscription service along with non subscription products. We did encounter many different issues along the way. Making custom pages that didn't look like out main page to looking up subscriptions separate to our regular orders. When I couldn't figure out a solution my account manager would listen and some how thinking outside the box would figure it out for us. The other option would have been for the development team to do a custom fix for us which would have taken some time which is reasonable for any code to be done. We didn't have time but were willing to wait. Every time she came up with a solution that was a work around and did work just fine. Speaking of the development team they really do listen and implement new features. I was amazed when one of the features we need that she found a fix for us was put into place with in a week. I can assure anyone that if you are thinking of Nexternal you couldn't be in better hands. Your account representatives make you feel like they are part of your company. The customer service is something you have to experience to believe it.”
Susan Kunisky - Hershey Entertainment and Resorts - Hershey, PA
“Our Nexternal Account Manager has been amazing. He is available whenever I need him, and is very quick to help with whatever we need. We feel like he is a member of our team, and he's a big reason we are sticking with the Nexternal eCommerce Platform. ”
Robert F. Skaff Jr - DiNotte Lighting USA - Hampton, NH
“DiNotte Lighting USA makes world class bicycle headlights and bicycle taillights. Our main focus is on building products and servicing our customers across the globe. When it was time to move our online store to the next level, we chose Nexternal. The Nexternal store gave us all the features we needed, plus the assurance that a support staff would be ready to deal with technical issues should a problem arise. Our integration was smooth, accurate and we have enjoyed a highly functional system that is both reliable and easy for our staff to operate and maintain. ”
Scot Nicol - Ibis Cycles - Aptos, CA
“Ibis Cycles is a small, rapidly growing manufacturer of high-end bicycles and accessories. Rapid growth means you need to stay light on your feet. The flexibility of Nexternal's order processing and catalog management is incredibly easy to use, and has been able to handle every change we've made.
Nexternal lets us define the user experience in our store. It's very important for us to make the customer feel comfortable, and by allowing us design flexibility, our customers still feel right at home, like they've never left the Ibis site.
At Ibis, we're proud to be known for our strong customer support. We feel it is an extremely important component of a running a good business and always pay attention to how other businesses handle their customer support. We are happy to say that Nexternal exceeds our expectations in the every area of customer support and responsiveness.”
Ellen N. Herrera - Amplify.com - Brooklyn, NY
“The Order Management System has been excellent for order processing. We have integrated it with our CRM which was an important component in our vendor/platform selection. The catalog management is good. Reporting is excellent and gives great feedback on key analytics.
The storefront is easy to use. It has good functionality and offers a wide array of options that provide a high degree of flexibility.
Nexternal's customer support/service has been outstanding. We get immediate responses that are always direct and very helpful. We are informed regularly around any new happenings with the product. Overall it has been a pleasure to deal with Nexternal!”
Jennifer Rossi - Miner Family Winery - Oakville, CA
“Miner Family Winery has been a Nexternal client since 2001, and even though I have only been with Miner for a year and a half, the Nexternal learning curve of my job was the most incredibly seamless part of my taking on this new position. When I came onto the scene at Miner in the Fall of 2013 as the Director of Consumer Sales, I obviously had a lot on my plate. Our Nexternal Client Support liaison, welcomed me within a week of my arrival, by calling me up, introducing herself and setting up a great training meeting where we went over the entire system. The process, albeit lengthy since I was learning the entire system, was extremely hands on and very user friendly. Within no time, I was plugging away, updating our shop and making sales along the way.
That same month, she worked with me on implementing our most successful online promotion to date, by creating a "Mystery Case" in the system that our guests could very easily purchase and await a fun surprise from their favorite winery. This promotion produced $50K in sales in just 3 short weeks! Thanks to her, and the ease of the Nexternal system, this process was extremely simple and gave me much confidence going into 2014 that I could do most anything that the system had to offer.
Our website, however, was not in nearly as good of shape, and for that reason, Miner Family was in the process of a complete 2014 site overhaul. After 6 months of my being with Miner, we transitioned to a brand new website! This upgrade has been so integral in the increase of our eCommerce sales, and I attribute much of that to the extremely flawless, functional (and beautiful) online shop that Nexternal created to match our new site.
Miner Family Winery has multiple sku's, and by multiple, I mean at least 26 different wines in several different bottle sizes. We also like to allow our guests to purchase wine in many different ways, be it the varietal, the region, the flavor profile and even specific single vineyards. Nexternal helped us to implement these very fine tuned shop selection processes in just two weeks, and then we were ready to pull the trigger on unveiling our brand new site!
The response from our guests has been resoundingly positive as the sales continue to mount. I can't thank my account manager and the Nexternal team enough for helping to make all of this possible, and in such a simple manner. I look forward to many more successful promotions and programs in the future, and I know when I need help executing them, Nexternal will be there with me every step of the way!”
Dennis Bell - Lewis Cellars - Napa Valley, CA
“The Order Management System is the only system to ever thoroughly meet our needs. From the hip, I can say that monthly sales are up 30-40% over prior months since switching to Nexternal's eCommerce Platform.
The system is intuitive, simple and effective. We're very happy with it. The Tell-A-Friend application is excellent! We don't get much feedback about the storefront from customers, but when we do, it's always very positive. My interpretation is that people are very satisfied with the process - otherwise we'd be getting negative feedback; e.g. "no news is good news."
Order confirmation and shipping confirmation e-mails are professional looking and contribute to customers' comfort level and satisfaction with the purchase and the overall shopping experience. Again, this is a well thought-out, simple, and user-friendly shopping environment. Nexternal is providing a virtual storefront that complements and enhances our brand and identity as an ultra-premium winery.
Our Account Executive is the most capable and responsive account rep - from every vendor and industry - that I have ever worked with, period. He's quick to diagnose, research and/or resolve every issue I throw at him and his timely, professional response is greatly valued. He continues to be a great resource for improvements and new ideas in addition to solving problems or identifying potential solutions to them. He has contributed significantly to our success. And, notwithstanding the above comments, which are sincere, he's just a darn nice guy to work with; with equal parts of technical and interpersonal skill.”
Peter Laing - L. Mawby - Suttons Bay, MI
“Being a new customer to Nexternal, we have not even begun to scratch the surface of all of the marketing or reporting functionality that the system offers. However, through setting up the system, and working with our account executive, we have transitioned seamlessly from our previous eCommerce system over to Nexternal. The order processing workflow is very intuitive and highly functional... a night and day improvement over our previous homegrown store. The flexibility of the overall system has allowed us to create a store that is unique to our brand, but which leverages the power and functionality of a tried and tested eCommerce system.
The always on-screen cart is great, and the fact that it has recently been made to responsively pop into the header at narrower widths is fantastic. Also, allowing cart information to be displayed on our main site provides customers with a seamless user experience. There are plenty of upsell opportunities, and many other ways to communicate with the customer while they shop. Most importantly, the experience for the customer is clean and easy, and conforms to the norms established by major online retailers.
Our customer service experience has been unparalleled since day one. Our account executive has been in close communication with us throughout the entire process, always responding to questions or concerns, and able to find answers if she doesn't have one in her back pocket already (which is rare). We have essentially picked up another member of our marketing team by going with Nexternal, and have deferred to her on many store setup ideas and strategies. She clearly has a ton of experience in this space, and it shows.”
UPDATE: Just wanted to let you know that we have exceeded our aggressive eCommerce goals so far this year. We had a goal to double eCommerce sales (without eroding margins) in the first quarter, and we have tripled it instead! Thanks, Nexternal, for all of your help!
Jeff Pisoni - Pisoni & Lucia - Napa Valley, CA
“Nexternal is doing a great job of meeting our online business needs. They are extremely reliable for our customer security, order processing, and our reporting. By working with Nexternal, we were able to customize our shopping cart for better convenience of the consumer- therefore creating a better experience for the shopper. We now receive much positive feedback about the layout of our shopping cart.
Our customer service representative has done a fantastic job of working with us on our account. She was thoughtful, informative and patient with our needs while we redesigned our shopping cart. Regarding work during the remainder of the year on more standard matters, she is always available and has proven to be responsive very quickly on urgent matters. This assistance has given much reassurance in Nexternal's reliability. We see our direct sales increase on a yearly basis. We suppose this may be from a variety of reasons, but one part the definitely contributes is the ever-evolving technology that Nexternal works with.”
Luke Pabich - Bargetto Winery - Soquel, CA
“Bargetto Winery recently went through the process of creating a new website that incorporated three brands into one family brand website. We needed a shopping cart that was capable of accommodating a wide array of product categorizations and sub-categorization all the while remaining easy for our customers to navigate. We also wanted a platform that would allow us to configure a variety of sales promotions and that had additional features that would encourage add-on sales. Nexternal provides these features and there is an ongoing effort to add new functionalities...they do a good job of keeping up with the ever-changing trends of the online marketplace.
Another goal of ours with the new website build was to make the interchange between our website and shopping cart seamless for our customers. We wanted our shopping cart to have the same look and feel as our website. With our Nexternal Account Representative acting as our liaison we were able to work with the Nexternal web design team to create a shopping cart that captured the esthetics of our website. The work by the design team exceeded our expectations and was done quickly and for an affordable price.
From what we can tell the new shopping cart is working as intended. We have not had any issues of customers contacting us with questions about how to place an online order...whereas in the past it was not uncommon to have customers complain about difficulties in navigating our shopping cart or locating certain products.
With the new site up and running we have found the Account Managers at Nexternal to be very prompt in responding to and assisting with our questions and needs. The level of support they have provided to us has been invaluable and makes us feel like they are part of our team.”
Matthew Burns - Williamsburg Winery - Williamsburg, VA
“Working with the Nexternal team has been nothing short of amazing. They are responsive, immediately, to any concerns we may have and outline very clearly the steps we can take to best implement their sales solutions. Their product has served our company well and the support staff does a tremendous job making us comfortable with our new online sales environment. Bravo to Nexternal!”
Karen Williams - Acme Fine Wines - Saint Helena,CA
“Nexternal came very highly recommended to ACME Fine Wines when we began our quest for an order management system. It wasn't until we did extensive research on the competition that we realized Nexternal was the right choice for our boutique wine shop's needs. Reporting capabilities are extensive and results are concise both of which are extremely useful for our needs. Order processing is simple which allows us more time to sell, our main directive.
Our customers rave about the ease of navigation while shopping and processing orders and for us, Nexternal's eye on customer service adds one more reason they are the perfect choice for our online order management needs. In the beginning stages of the website building/merging, we weren't sure if the process would be easily navigated without distraction, but having the shopping cart in plain view at all times makes the experience quick and leaves no surprises at the checkout.
What Nexternal offers by way of product support, enhancements, updates and responsiveness is next to genius. Our small business relies on quick, knowledgeable and friendly customer service to help us stand apart from other boutique wine shops and we feel that Nexternal matches our needs for those same qualities. The ability to be able to speak with a live person during business hours is imperative and somewhat of a dying enterprise, but not so with Nexternal. The use of webinars to help in the learning process is key. We, as a team, use them to familiarize ourselves with processes before implementing and they are quite valuable. ”
Trent Moffett - Moffett Vineyards and C&T Cellars - Napa Valley, CA
“I believe Nexternal has the best shopping cart in the business. The order management system is excellent, order processing is fast and easy, product catalog management is simple to set up and the reporting is very detailed. Using Nexternal's software has increased my sales and my understanding of my clients.
As for customer service, I couldn't be more pleased. Everyone I've worked with understands the system inside and out and has been extremely helpful. My contact has gone out of her way to help me through the start up process and has made it fun and easy.”
James Reddick - Russian River Vineyards - Forestville, CA
“Nexternal helps me stay organized, easily sorting between customer groups, order types, and to-do lists. I'm frequently surprised by the how powerful the program is. In Nexternal, you can create a report for anything, and I mean anything so simply. Our Account Executive has offered some incredible tips to help increase our sales. Our online sales have grown dramatically since launching and streamlining our Nexternal online store, to the tune of a minimum 75% growth. We're also noticing month over month growth as our customer base becomes more familiar with their online accounts and ease of ordering. As we head into the slow season in our brick and mortar store, our online store is thriving.”
Brigid Bailie - Harris Estate Vineyards - Calistoga, CA
“I stepped into the role as general manager to find an ill equipped system that could not handle the growth of the small production winery. I had used Nexternal in the past at another medium sized winery and felt it would be best to manage the day to day operations and promote the growth of the business. Nexternal was easy to implement and created a sound structure to reinvigorate the web store presence of our website. The staff were very helpful and attentive in keeping the timeline on track and working with our other web developers. After 6 months with Nexternal, we launched our wine club. Nexternal seamlessly processed each club shipment with spectacular reporting features to track our club success and target buyers accordingly. We have increased revenue with a highly functional web store and we have enjoyed the ease of club management through the Nexternal system.”
Monica Bennion - Scott Harvey Wines - Saint Helena, CA
“The OMS setup is user friendly and order processing is easy. I like the connections between Authorize.net and Nexternal. This is incredibly helpful when making changes to a customer order. The connection between ShipCompliant and Nexternal is also very helpful, as it allows us to see why an order was not compliant and make changes. Creating reports is very simple, and the selection is endless. I like that there is a breakdown between the cost of goods, tax and shipping and then an overall total.”
Wendy Morrow - Tara Bella Winery - Santa Rosa, CA
“Order Processing has become such a breeze, along with the Catalog Management. After my account manager held my hand and walked me through the set up process, I was able to grasp the concepts and proceed on my own. Most of the reporting is easy to use and suits my needs. Again, once Pamela walked me through the process... I have been able to manage this easily on my own. My account manager is a marketing GENIUS..... Her thought process is extraordinary.... with the ability to transfer her ideas succinctly.
Almost all of the people I have talked to have had only positive comments on the ease of ordering. Because of the "Review Reminder" that goes out 30 days after an order is placed, we have received many positive reviews from our customers..... Love it! ”
Wes Hagen - Clos Pepe Vineyards and Estate Wines - Lompoc, CA
“We have easily doubled our online sales since switching to Nexternal. We've also cut the emails like: "Your website store doesn't work, I had problems ordering, etc." Nexternal's software is very intuitive. I rarely need help, but when I do it comes fast and easy. I have experienced great responsiveness from the Nexternal team. ”
Janet Texas - Blue Rock Vineyard - Tiburon, CA
“Blue Rock has been using Nexternal for 2 years for our direct to consumer orders. I have been very satisfied with Nexternal. The initial set-up is time consuming, but there is tremendous flexibility in programming product discounts, customer based pricing, coupons; and Nexternal easily interfaces with QuickBooks, ShipCompliant, MailChimp, if that's what you are using.
Processing credit card charges and transmitting orders to your fulfillment house is super easy. There are numerous reports available to track your sales, including sales tax reports, re-order rates, top customers, etc.
Nexternal also makes processing Wine Club shipments simple and leads you right through the process including notification of the customers whose credit cards have expired.
The aspect of Nexternal that I find the most valuable is the outstanding customer support provided. Our contact and has worked closely with us so we utilize all features of Nexternal that will make our business easier. Either she or one of the Nexternal customer service techs is ALWAYS available to answer our questions. When I have had occasion to contact a tech via the Nexternal help link, I get an IMMEDIATE response - and I mean immediate. I have had Nexternal techs phone me on Sunday afternoon regarding an inquiry.
We've found Nexternal to be much more reasonably priced than many other OMS programs that are not nearly as comprehensive or flexible. For us another advantage is that unlike some other OMS programs on the market Nexternal is not packed with a bunch of functions that are of no use to us, so we are not paying for features that are irrelevant to our business. ”
Janie Auspitz - The Famous 4th Street Cookie Company - Philadelphia, PA
“Order processing is extremely simple and I am learning how to use reports, mass emails, special notifications, and refunds (fabulous - I used to have to process a check for refunds!) I also know that I can make changes to my website in the future without worry, which is a huge benefit. I could not be more satisfied or grateful that I found Nexternal and partnered with them.I just calculated the sales for the same two week period last year, and since switching to Nexternal my sales have actually doubled. I can't believe there would be such a significant difference in such a short period of time. Way to go, Nexternal! My only regret after that moment was that I waited 4 years to switch to Nexternal. ”
Stefan Sargent - Rough Linen - San Rafael, CA
“On Jan. 1, 2013 at 2:00 am with the help of our Nexternal Rep, we went live. My rep is in nearby Napa, CA, but she could have been anywhere - still it was reassuring to know that if it all went terribly wrong, she could drive here, and I knew she would. There was no need - a few hours after making the switch to Nexternal, we had our first sale, then the next, the next and ... On day one, I could have easily written words of praise, still there's no point in saying how great Nexternal and their customer service is, if it doesn't show up in good, old-fashioned ROI. Was it worth all my time, all Pamela's time and the extra expense? Heck, yes. Just 24 days after our launch and sales are UP 100% on January 2012. All this with no advertising and no special promotion. Customers like to know that even though we are selling a craft product, there's a professional side to the business. That's the Nexternal effect. Thank you to my rep, thank you Nexternal.” - [Rough Linen eCommerce Case Study]
Barb Skinner - Stages Cycling - Portland, OR
“Nexternal was a critical player in the successful launch of our power meters. The build out of our store matched our site well, and was completed well within the timeline quoted. Our Nexternal account representative is very responsive and helpful both in helping us understand how to customize our store to meet our needs, and in taking our feedback to the Nexternal developers to be constantly improving the system. After working for over a year with a variety of Nexternal team members, I can confidently recommend them to anyone looking for a solid eCommerce solution, knowing you will receive the same level of professional work, care and attention that we have had. We sell a very technical product to very informed customers, and the Nexternal team has never taken lightly that our customers require our website to look sharp, be intuitive and easy to navigate, and provide us meaningful data on sales.”
Thomas Meckfessel - Clavey Paddlesports - Petaluma, CA
“The Order Management System is a nice change from our old system and seems to work well. Order processing is seamless and works great! The other features such as out of stock emails, customer reviews and like/share discounts are really fantastic features. I cannot imagine better support than what I have received from my Account Manager.”
James Clay - BimmerWorld - Dublin, VA
“Nexternal is an important partner to our company's daily operations and growth. As we work in an evolving online marketplace, Nexternal is responsive to our changing needs and we are additionally able to implement functionality suggested from other top-tier online retailers. I feel we are able to offer our customers the best shopping experience and unique shopping experience due to the horsepower this platform provides. ”
Monica Browne - Old-Country Bakery - Lenexa, KS
“My Account Manager gets a top rating for Customer support. If he does not answer the phone he certainly calls me back in a very timely manner. He has also called in advance of a product roll out and frequently calls to suggest things that may help my business. Kudos to Nexternal. Even with Hurricane Sandy nothing ever skipped a beat.”
Javier Villafana - Tag Toys Inc - Compton, CA
“We've literally doubled our website revenue each month since going live with Nexternal. The dollar value of each order has also increased. We've had more repeat customers these past 2 months with Nexternal than we've had the last 6 months on our old system!
One comment we consistently receive from our customers is that they feel comfortable and safe shopping with us. Repeat customers are ecstatic that the site is much more consumer friendly. They say there's a natural flow to the site structure: finding the product, adding it to their cart, continuing to search and order additional products, viewing the shopping cart at all times, checking out with confidence that their personal info is safe guarded.
This OMS is light years ahead of what we were using last year. It exceeds our online business needs. It's a relief not having to pay extra for adding modules every time you want to add another "bell or whistle". Order processing is a breeze. The learning curve is low. Product catalog management is intuitive and very straight forward. Reporting is wonderful with so many options to choose from. You can dial in any specific product, $ range, demographics range, etc. for a wealth of information at your fingertips.
Nexternal's customer support had been nothing short of amazing. From the very beginning, my AE made the transition smooth and bearable: transferring the site over, making the site SEO friendly, polishing it up and making it more consumer friendly.
I can't help but smile because now we have a website that we can feel proud of.”
Seth Petre - The Bethesda Institute - Watertown, WI
“Nexternal provides an intuitive order management system with a full range of features that meet essentially every need. It's been an absolutely fantastic upgrade from our previous eCommerce solution! The marketing capabilities have not only given us the opportunity to share a variety of discounts for our customers, but also evaluate the effectiveness of those efforts through detailed analysis and reporting.
The on-screen cart gives our customers a clear and functional shopping experience. Nexternal was also able to effectively sync our e-store with our current website, to provide a seamless navigation to convert visitors to paying customers.
If there is one element of Nexternal that stands out to me, it would have to be the customer service. Our Account Manager immediately responds to our every need and explains things in a way that even the least tech-savvy person can understand. Believe me, we had an endless number of questions about the setup and implementation of our store, and he was always extremely helpful with a positive and encouraging attitude. Even when Superstorm Sandy hit, he worked tirelessly to make sure that our e-store rolled out without any problems. It's been fantastic working with him!
Ryan Wilson - Vegan Essentials - Wauwatosa, WI
“Everything with the shopping cart is wonderful! Ease of use is incredible, stability is exceptional, the functions are great...there isn't much else we could want in a system! Customer feedback has been wonderful - all our old customers love the new system so much more than the old one, and now nobody has to write or call saying that they can't figure out how to complete an order.
Support has been fantastic, updates are frequent and loaded with new useful features. Our representative, was more helpful to us in the first week of working with Nexternal than our old rep was in 2 years with our previous eCommerce provider.
Our sales have increased around 50% on the average since switching over to Nexternal, and during the Christmas rush we increased our monthly sales by a whopping 140%. Thank you, Nexternal, for making our business easier to run!”
Romina Rasmussen - Les Madeleines - Salt Lake City, UT
“Nexternal's storefront is very easy to use. I love being able to see the cart at all times. I also find the order processing and catalog management to be easy. Most of all, I love the reports! My Account Executive has been GREAT! I am completely new to eCommerce and she's been patient and very helpful with all my questions. When she was out for a few days, I received seamless support when I had a question. She has also taken the time to review my site, without being asked, to make it better. I have recommended Nexternal several times to friends who are considering expanding their businesses online.”
Kimberley Carrasco - VersaSpa by MagicTan - Solon, OH
“I LOVE the order management system. Anytime I wonder about doing a new project, Nexternal makes it so simple to implement. Reports are awesome too. As a brand new eCommerce customer, I am so thrilled with the ease and simplicity Nexternal offers. We took over fulfillment just 6 months ago and have been able to service our customers far better with Nexternal than our competitor!
Our Account Executive is amazing! He responds with an email or phone call in record time! He is always there to answer a question or give us an idea on how to implement a new project, run a report or market to our customers. Nexternal has served us with superior customer service, like no other vendor we have ever dealt with, thank you! Because we directly fulfill and communicate with our customers, we have seen sales double in the last 6 months!”
Aaron Davidson - Lula's Chocolates - Monterey, CA
“Nexternal has made it very easy for our customers to see what they are buying by keeping the shopping cart constantly on the page. The Order Management System has been a real blessing with our order processing. Our number one requirement, when we were selecting a new shopping cart, was that it had to allow multiple ship-to addresses on a single order. Nexternal fulfilled that requirement. It is very simple to process orders.
Nexternal's support has been stellar in every way. I have an assigned staff to help me with my questions and I've never had a question not answered. When my assigned support staff is not available and I've had to talk to someone else, I have found that every person I've talked to knows the product really well and has been able to assist me with any issue without having to be transferred around waiting for an answer.”
William Brownie - HearingPlanet - Brentwood, TN
“Order processing is significantly easier with Nexternal. Integration with the major shipping carriers makes label printing very easy. Reporting for both marketing and accounting is very simple and thorough. The Storefront interface is friendly and the checkout process is simple.
Support could not be better. This is where Nexternal really shines. We have increased sales by more than 50% since implementing Nexternal.”
B.J. Harrison - The Classic Tales - Provo, UT
“Subscriptions + Coupons: There are many reasons why it works so well. First, I have thousands of potential customers who access my free podcast. For 7 years I have tried to monetize it, but nothing really worked for any extended duration. I was always having to come up with some gimmick, or marketing plan, or fund drive. But now customers can pay a small monthly amount that they don't really notice, and when they listen to my podcast, they know they are doing their part. And now they are engaged to return to the store and use their coupon. So not only am I getting guaranteed monthly income, my subscribers are already motivated to buy more in order to maximize their subscription benefits. I also use MailChimp to notify my customers of my new titles. So where I had nothing coming in before, now I have a $5 subscription fee, then an additional $3-12 or so when they use the coupon. ”
Derek Wiseman - Zamberlan USA - Pleasanton, CA
“I find Nexternal's software to be very user friendly, well structured and robust. I have had very few issues requiring customer support. However, on the few that I did, the response time and corrective action was quick. 2008 compared to 2007 reflects a month to month (same period) growth ranging from 50-100%. We are expecting 30-60% increase for 2009. ”
Ian Murray - Triathlon Training Series - Los Angeles, CA
“Nexternal's order processing capability is spot on perfect. I love it. The storefront side is very smooth. I've watched over the shoulder of some customers as they've gone through the process and it's worked very well.
As for customer service, our Nexternal contact is brilliant! I feel so lucky to have her. She answers the phone often when I call and either has the answer or gets back to me quickly with a resolution.”
William F. Cole - Mayron Cole Piano Method - Gonzales, TX
“Since switching to Nexternal, our eCommerce sales went from 60% to 99% of overall orders almost overnight! I am certain that this was the result of the much better store front presentation and the ease of use of the shopping cart! That increase means that the transcription errors that often accompany phone orders no longer occur, and our office staff spends more time developing the business instead of answering the phones.
For many years, I knew the improvements that I wanted for my company's online store site. I looked on the internet on a regular basis to find a system that was flexible and easy to use. That combination is quite unusual. Most store sites require you to follow their pattern precisely and force you to change your store to fit their pattern, even if it makes the ordering process very complicated. We had so many written instructions and exceptions on our previous site that people would end up calling our 800 number to place a phone order out of frustration with the online store. About 4 months ago I happened to order some products online. Immediately upon entering the Nexternal Store Front on that site, I could see everything that I wanted on the screen before me: concise store front with a modern appearance; cart always visible; easy to use search box that really works; easy choice of shipping methods; shipping charge available for review on screen before checking out; time in transit; INTUITIVE ordering process; no long, boring, detailed instructions; easy retrieval of previous orders; easy tracking of the progress of current orders. I actually clicked over to the Nexternal Solutions home page before I finished my order because I was so happy to finally have the criteria that our company really needed.
Because of my Account Executive's kind voice and patience, I was able to work though the process of setting up a new store on Nexternal Solutions. Our company will always be thankful for her help because she made it possible for us to grow. We are truly proud of our new eCommerce store.”
Kriste Peoples - Ananke Apollo Institut - Chicago, IL
“I run a small business and we needed to upgrade our online store. Nexternal gave us a presentation that was almost unbelievable and offered us a chance to give their services a sort of test run. My Account Executive was great because he literally sat with me and my colleagues on the phone and patiently answered every question we had while building our store.
Nexternal's support is exceptional in my opinion. Their response time is quick, and I have always felt that they were available whenever I needed help with issues--big or small. In my experience with Nexternal, I have found that I can fully expect them to do what they say they will. I honestly don't have anything that I would change about working with Nexternal. Personally, I feel that they do everything they promised and haven't fallen short of our expectations at all. ”
Ted Greiner - TJB Landscaping - Hamden, CT
“I would recommend Nexternal Solutions for an on-line business because I have found it very easy to be creative, add in special features like product videos, and the back end system has all the features I was looking for. Since I do the creative end on the part that the customer sees, it is easy to add, change, or delete information as I see fit. I do not have to pay someone $125.00 per hour to do it for me like I used to when I hosted my own store. Nexternal Solutions allows you to create almost anything you want the customer to see. If I have a question, they respond immediately. ”
Pat Baker - Saratoga Supplements - Burnt Hills, NY
“The feedback so far has been that our new online store is much easier to navigate through than our old one. It has been well accepted by our existing customers. The reports are very useful and catalog management has been very intuitive.
Nexternal's support is exceptional in my opinion. Their response time is quick, and I have always felt that they were available whenever I needed help with issues--big or small. In my experience with Nexternal, I have found that I can fully expect them to do what they say they will. I honestly don't have anything that I would change about working with Nexternal. Personally, I feel that they do everything they promised and haven't fallen short of our expectations at all.
The automatic up-sell tool, the Social media tools and such have increased our average sale by 12%, which in this economy is awesome. Thanks for everything and keep those revenue enhancers coming.”
Frank T. Jurney - Duval Paint & Decorating - Jacksonville, FL
“First I would like to thank Nexternal Solutions. Using Nexternal for our online store has proven to be the right decision. Since launching our store we have seen a steady upward trend in sales. The tools in our Order Management System including order processing, reporting, marketing and the dashboard have provided us with more access and information than we ever expected. Our Account Manager has been excellent. He listens to our needs and his availability has been outstanding. We are excited by our Nexternal partnership. ”
Ross Hardie - InkJetCarts - Manville, NJ
“What we noticed from our old eCommerce provider in concise short and sweet language: "Well it doesn't do that, so we must do ..... this". What we have noticed from Nexternal in the same short and sweet talk: "Wow, it'll do this and that for us?" I can't thank you enough for a great eCommerce solution that will enable us to grow into the future. I can't tell you the appreciation we have to be able to speak/email a single representative - "a go to person" - instead of being passed around the block to every single employee. You guys are set up right and I hope nothing ever changes but your growth and profits.”
Eric Braha & Michael Endelman - Kids Gold Jewelry Source - Scottsdale, AZ
“Thank you for helping us to implement our new online venture selling kids jewelry. Nexternal simplifies product and data import on a large scale via excel spreadsheets. Managing our store is marvelous and easy to navigate.
We designed our site to be user friendly, and Nexternal compliments this with functionality built in, including easy check-out, unlimited and easy to navigate categories and products, tell a friend, web 2.0, easy to edit articles, online shopper comment boxes, personalized gift messages, and Search Engine Optimized web pages.
Our Account Executive has been informative, thorough and professional in every aspect of our business relationship. Her expertise, prompt response, and her ability to teach us has been invaluable to us in launching our website.”
Charlene Redd - Keepsake Imprints - La Grange, CA
“Since we have switched to Nexternal, our direct monthly sales increased by 34%. Some months are even better. Nexternal is always keeping us updated on new features to help grow our business.
Nexternal has the best customer service that I have come across when dealing with an online store. All the reps are very kind and want to help you in every way they can. I can't emphasize enough that... they KNOW what they are doing. They have walked me through every step of the way and continued working with us to make our website even better! I am very lucky to have found Nexternal. I strongly encourage others to follow in our footsteps and give Nexternal a try, you won't be disappointed.”
Leo Joy - Pro-Lens - Goffstown, NH
“The order processing in Nexternal is much better than the osCommerce system we had been using. Accepting orders, printing packaging slips and invoices is very streamlined. Product catalog management is easier to use and does not require web language specific knowledge.
We also like the way the cart is always visible to the customer which creates a better experience for our customers. Nexternal's support has been fantastic! Our account rep is always very responsive, easy to deal with and helps us by suggesting improvements to our store.”
Max Campbell - Netforks - Overland Park, KS
“One of the best things about using Nexternal is the access to a knowledgeable Account Executive. Our particular Executive has been helpful not just in guiding us through the Nexternal processes but has also provided us with advice and general guidance as it pertains to starting a new online store. He has spoken with us about everything from utilizing analytics to understanding signs of fraudulent customers.
It is very apparent that Nexternal has worked to develop a layout that encourages ordering. They helped us set up our store so that it acts like a funnel, seamlessly moving customers from the storefront to specific product pages. One of our biggest points of emphasis when developing our site was to minimize the amount of "clicks" required of customers to navigate from our homepage to the point of being able to add products to their cart. Nexternal helped us accomplish this and showed us how to set up our site so that the customer is able to easily move throughout our online store.
The Order Management System provided by Nexternal has made maintaining our online store a breeze. We are able to securely process orders with just a few clicks, we can update our entire inventory in a matter of minutes and have the ability to monitor the way customers are interacting with our store. By not having to spend a lot of extra time working on the general maintenance of the store we are able to focus more of our time on our customers experience and the growth of our business.”
Michael Terrien - Hanzell Vineyards - Sonoma, CA
“Nexternal provides Hanzell with the tools to customize our sales technique to suit our model. We don't encourage much involvement in the process from our customers, but rather we use Nexternal to organize and execute our releases as pre-arranged allocations of each wine are automatically shipped to each collector. The solution is effective for what is probably an unusual approach in winery direct-sales, and we chose Nexternal for this reason and the low percentage of revenue collected from executing the sales from the back-end. Nexternal handles our needs perfectly well. It allows us to efficiently handle our growth and to provide top-notch customer service. ”
Craig J. Caesar - Westport Rivers Vineyard & Winery - Westport, MA
“Nexternal's eCommerce software is set up in such a way that anyone can utilize it. I am not that skilled in computer use, but the system and support provided by those at Nexternal more than make up for my inadequacies.
Order Processing is so easy it's scary! It's actually easier to process orders through the Order Management System than it is face to face with customers or if they were to call on the telephone. I love checking orders daily and processing is a snap! Product Management is great, there are a few "ins & outs" that I needed help with at first, but my Nexternal representative is the best, he really held my hand and guided me along, plus he's so accessible; never further than a quick phone call away.
Our Account Executive is a credit to your company and one of the most approachable and helpful individuals I've ever spoken to. He not only knows your system in and out, but he is so well versed on everything that pertains to eCommerce, shipping, marketing and customer service.”
Caitlin Croswell - Latitude Beverage Co. - Allston, MA
“The Nexternal Order Management System (OMS) has been hugely helpful for us at Latitude Beverage Co (90+ Cellars) since we moved into the eCommerce business about 1.5 years ago. Cart addendums that live-update as items are added/removed, related products, product reviews, multiple product images, and easy to set-up product/quantity discounts are all capabilities that encourage ordering and increase volume of each order. Adding new products is easy, as is management of customer records. Existing customers like being able to log in and view their order status/history, and we love being able to analyze each customer's ordering habits. Reports are easy to run, and to export as well. If ever a report does not exist for or fit one of our needs, our account representative is always sure to suggest an update in the OMS to the Nexternal team. I have seen suggestions she made get incorporated later on!
Our account manager is extremely responsive and helpful. She is very knowledgeable and if ever she doesn't know the answer to a question, she is quick to first admit that she does not know, and secondly research and find for me a detailed but understandable answer. Pamela is also great at showing me tricks and giving me helpful hints that make my job easier every day.
Another feature of the OMS that has proven helpful is the Wine Club capability; that subscription-based revenue structure is huge for our quarterly online sales and I am able to run each club order on my own. We added a new Wine Club type about seven months ago, and doing so was very simple and did not in any way disrupt the already-existing Wine Club types.
We are very happy with Nexternal's OMS and have never once regretted our decision to go with Nexternal, or thought about switching. Nexternal integrates well with our website and the ability to "wrap" the store in our main website's layout makes the journey from our homepage to storefront all the more seamless for the customer. I would highly recommend Nexternal and its talented staff.”
Stephen Ballard - Annefield Vineyards - Saxe, VA
“After researching a number of online shopping cart solutions, we chose Nexternal because of its expertise with wine club management. We were just starting our wine club and needed a tool to efficiently manage and market it. The system proved to be infinitely flexible in meeting our needs, making customer sign-up virtually effortless.
Here's an example of product enhancements -- Nexternal's seamless integration with Amazon's sales portal is another example of the how Nexternal simplifies the sales process. When we started with Amazon, it was a two-step process that was time consuming and annoying; Nexternal's integration made it a one stop -- virtually one click -- order fulfillment system. It couldn't be any better.
Our account representative has the unique ability of making you feel like you are his only client. Capable, responsive, always professional, he usually has a solution at his fingertips, and if not, has an answer within the hour. I have never experienced support of that caliber from a technology company -- ever.”
Molly Pearson - Mira Winery - Napa, CA
“Our rep has extreme patience and a clear love for the Nexternal System which makes our ability to continue with and understand the system that much better. Her immense knowledge, easy to understand explanations, and friendly demeanor make it easy for us to come to her with any questions...this is a high value as with all company's busy schedules, taking the time to learn a new system can be tough. Her directions are always seamless and appreciated.”
Sara Gummere - Transcendence - Lompoc, CA
“My experience with Nexternal has been exceptional. The Order Management System integrated seamlessly with my website and the use and management of it is intuitive and problem free. Transitioning to running wine club automatically with Nexternal turned a very labor intensive process into a total joy. I have also recently integrated my POS system with Nexternal and that process was also flawless and improved our work-flow tenfold. The biggest joy was working with my Account Manager. Her expertise in the wine business and her unbelievable diligence made a very complicated process seem easy and downright enjoyable. I believe Nexternal's commitment to customer service and product support is unmatched in not only the wine industry but probably any industry. I highly recommend transitioning to Nexternal and I would be happy to talk with any future customers.”
Amy Shadell - Noble Estate Vineyard and Winery - Eugene, OR
“Nexternal has streamlined our eCommerce and wine club sales. We started using Nexternal to make running our wine club more efficient and effective. As a Wine Club grows so do the challenges. Nexternal's Order Management System allows us to manage all aspects of our wine clubs - from placing orders to tracking shipments to contacting customers to creating reports. It's user-friendly and if I have a question or suggestion, there's always someone to help.
Our Account Manager is wonderful. She's always available and ready to help with questions and solutions. She's great at working with us to find the best ways to integrate our programs, test new eCommerce marketing options, and take advantage of new features.
We had such a positive experience using Nexternal for our wine club, we added eCommerce shortly after. Setting up eCommerce on our website, our account manager was great about helping us figure out what makes the online shopping experience most convenient to our customers.
I appreciate having shipping, multiple eCommerce platforms, credit card processing, and customer email all integrated. As soon as an order is placed we get a message and within a matter of minutes the order can be processed, shipping labels and packing slips printed, the customer is emailed confirmation, and the order is ready to go out the door.”
Thomas Bougetz - Bougetz Cellars - Napa, CA
“Bougetz Cellars has been using the Nexternal offering for the past 3 years. We are in the wine industry and our business model requires unique shopping experiences for 9 vastly different brands. We accomplish this by using Nexternal's flexible OMS along with their web design team, in creating customized shopping experiences that fit in seamlessly with each brand's website. The wine industry has many laws and regulations that don't show up in other vertical markets. The backend of the Nexternal's product understands these, and provides us with all the configurability we need to guarantee we work within these rules. From zip code level tax calculations, to individual state shipping laws, everything is in the product to set up the way we do business in each state.
The Order Management System (OMS) is critical to our back office process and fulfillment. Each of our brands has their own marketing requirements, but they all have a similar order processing flow. Nexternal's OMS allow me plenty of configurability so each storefront looks and acts uniquely, but the overall process is consistent, and easy to manage.
One of the strongest features we use is the web service interface provided on the back end, allowing us to integrate with other systems. More specifically, we integrate directly with our fulfillment house through this interface, allowing all order processing to be automated and streamlined. Using a product that is so configurable, yet easy to use, can only be successful with great customer service. What we have experienced is the account executive assigned to our projects takes a serious interest in our business being successful. She helped us figure out the best initial design and deployment for our target market segment, and she continually introduces us to their ongoing new product enhancements. Periodic webinars are also provided to introduce us to new features as they are rolled out.”