Yahoo Merchant Solutions

 vs. Nexternal
We implemented Nexternal’s cart in March 2007. For the last consecutive 18 months our sales on average have doubled, monthly! Nexternal has done an amazing job working with us to fit our online store to our design.

— Jessica Kogan, Cameron Hughes Wine

Criteria Nexternal Yahoo Merchant Solutions
Dedicated Account Manager

Watch the Video 		Yes. Unlimited customer support. Only for high volume merchants.
Integrated Shipping

Watch the Video 		Yes. Real-time rates, label creation, and tracking with all major carriers. UPS only.
Dashboard

Watch the Video 		Yes. No.
Always Onscreen Shopping Cart

Watch the Video 		Yes. No.
Facebook Like & Save

Watch the Video 		Yes. No.
Highly Customizable

Watch the Video 		Yes. Difficult. Must know RTML.
Social Commerce
(Tipping Point Sales)

Watch the Video 		Yes. No.
Turnkey Salesforce.com Integration

Watch the Video 		Yes. No.
MailChimp Integration

Watch the Video 		Yes. No.
Product Reviews Reminders Yes. System will also send automated review reminders. No.
Social Media Yes. Post Order Sharing on Facebook and Twitter No.
Direct Checkout Yes. No.
Inventory Support for Product Kitting Yes. No.
Create Tax Exempt Customer Types Yes. No.
Limit POs (Purchase Orders) by Customer Type Yes. No.
SKU/Option Based Pricing Yes. No.
Storage Limits None. 20 GB Max.
McAfee SECURE Yes. Scanned daily. Merchants can display badge. No. Not included.
Product Limits No. 50,000
Free Trial Available Yes. No.


From an Internet Retailer article about the FFA upgrading to Nexternal:
Hedrick says the shopping cart, part of the Nexternal Solutions e-commerce platform the site switched to last year from its initial Yahoo storefront, improves on the site’s earlier cart by staying in shoppers’ view throughout the checkout process. In addition, consumers now can enter coupon codes they receive via marketing e-mails and social networks to immediately display the total discounted cost in the cart, rather than waiting until the end of the process to see the final total.

“We went from e-commerce being responsible for about 30% of the organization’s retail revenue last year to 40% this year,” Hedrick says. “We attribute a lot of that to the fact that we are not seeing as much shopping cart abandonment.” Monthly web sales for the company range from $300,000 to $500,000, depending on promotional activity, she says.


Yahoo Merchant Solutions is a Trademark of Yahoo! Inc.

This comparison is produced and hosted by Nexternal Solutions.

The Yahoo Merchant Solutions comparison information on this page was believed to be correct as of 1/25/2012. Information was collected from Yahoo's website (smallbusiness.yahoo.com/ecommerce/) in order to compare it to Nexternal's shopping cart application. To report an error or discrepancy, please email