Increase Shopper Conversion

How does Nexternal's shopping cart increase your conversion rate? Simple. By providing a more-friendly shopping experience for your customers.

1. An Always Onscreen Shopping Cart

Since day one, Nexternal's e-commerce software has always included an always onscreen shopping cart. Why does this matter? Customers can always see what is in their cart and they are never taken away from the core catalog. Many e-commerce systems have separate shopping cart screens. The problem with this structure is that a customer never knows where they are going to be directed when they "continue shopping." The onscreen shopping cart takes the mystery out of the shopping experience.

2. Intuitive Navigation

Nexternal's e-commerce software. provides multiple methods of navigation in the shopping cart. A navigation thread or "bread crumb navigation" is one option. Customers can also use a drop down category list to visit areas of the site. Merchants can also aid customers by putting products into multiple categories. Should a customer get to the end of the ordering process and then decide to add more items to their order, Nexternal's shopping cart remembers where they have been and returns them to the final checkout screen.

3. A Professional Looking Store

If an online store doesn't look professional, customers are likely to look elsewhere. When a client signs up to use Nexternal's software, Nexternal's talented design team will go to work synchronizing the look and feel of the store with that of the merchant's web site. This provides a seamless transition to the secure shopping cart and will make customers feel comfortable in placing an order.

4. First Class Search Algorithms

Often times it is buyers that will use a search. They know what they want and want to find it quickly. Providing a good search tool is paramount to having a successful online business. Nexternal uses a sophisticated algorithm to return the most relevant results at the top of the search results screen.

5. Single Click Reordering

Single click reordering allows customers to select previously placed orders and easily duplicate them. This saves returning customers time and provides convenience.

6. Calculating Shipping and Sales Tax before Checking Out

Customers in today's world do not like surprises. Allowing customers to determine shipping and sales tax before clicking checkout has been proven to increase conversion. Nexternal's shopping cart includes this capability in the onscreen shopping cart.

7. Display Expected Delivery Dates

Nexternal's software can be configured to display expected delivery dates upon checkout. Customers appreciate knowing when items might arrive based upon their selected shipping methods and this tool results in a more satisfied customer.

Do all of these features make a difference? Absolutely. Increasing conversion rate by even a small amount can have a significant impact on sales revenue.

To see just how easy it is to order using Nexternal's shopping cart, visit our online demo.