| Nexternal | WooCommerce | |
| WordPress Friendly | Yes. | Yes. |
| Dedicated Account Manager Watch the Video
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Yes. Dedicated Customer Service Rep. Unlimited support. | No phone or email support. Online forums only. |
| Setup / Installation Watch the Video
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Turnkey. | Highly technical. |
| Amazon Marketplace Integration Watch the Video ![]() |
Yes. Sell products on Amazon.com. Automatically pull orders into Nexternal. | Not Available. |
Single Database iPad Point of Sale (POS))![]() |
Yes, using ourTrueCommerce Engage ($) app | No. |
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Product Image Zoom Watch the Video
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Yes. The zoom works well on both traditional and tablet computers. | No. Must rely on 3rd party app ($). |
| Always Onscreen Shopping Cart Watch the Video
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Yes. | No. Customer must click back and forth to keep shopping. |
| Integrated Shipping Watch the Video
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Yes. Real-time rates, label creation, and tracking with all major carriers. | No. Must rely on 3rd party app ($). |
| Preferred Delivery Date Watch the Video
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Yes. | No. |
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Turnkey Salesforce.com Integration Watch the Video
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Yes. | No. Must rely on 3rd party app ($). |
| MailChimp Integration Watch the Video
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Yes. | No. Must rely on 3rd party app ($). |
| Supports Multiple In Store Pickup Locations Watch the Video ![]() |
Yes. | No. Must rely on 3rd party app ($). |
| Subscription Management (Recurring Orders) Watch the Video
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Yes. | Additional App Needed ($). |
| Quote Generation and Activation | Yes. | No. |
| Loyalty Program | Yes. Native to online store and mobile point-of-sale system ($). | Additional Fee ($). |
| Automated Review Reminders | Yes. | Yes. |
| Dashboard Plus for iPhone/iPad | Yes. | iOS Dashboard app not available. |
| Security | Managed by Nexternal. | Responsibility of Merchant. |
| Backups | Managed by Nexternal. | Responsibility of Merchant or Web Host. |
| Reliability | Nexternal hosts and maintains the application with 24/7 monitoring. | WooCommerce is hosted by a third party. Reliability varies. |
| Load Balancing | Yes. | No, software sits on a single server. |
| Software Updates | Automatic and frequent. | Merchant must download and install. |
| Direct Checkout | Yes. | No. |
| Marketplace Feeds | Automated - run daily. | No. Must rely on 3rd party app ($). |
| Affiliate Program | Included. | No. Must rely on 3rd party app ($). |
| Multiple Ship To | Yes. | No. Must rely on 3rd party app ($). |
| Inventory Kits/Product Bundles | Supported | No. Must rely on 3rd party app ($). |
| Trust Guard | Yes. Scanned daily. Merchants can display badge. | Not included with WooCommerce. |
| Security Certificate | Included. | Separate charge. |
| Multiple Back Office Access Levels | Yes. 7 different access levels. | Only 2 Access Level Available. |
| Single Click Reorder | Yes. Quick reordering for return customers. | Not Available. |
| Avalara Tax Service Integration | Yes. Pull Avalara Tax Rates. Have Avalara submit taxes. | Not available. |
| Integration Capabilities | Yes. Nexternal offers an XML Toolset for real-time data integration. | No. Must rely on 3rd party app ($). |
| QuickBooks Integration | Yes. .iif Export Available or real time via TrueCommerce Connect. | No. |
| Currency Converter | Yes. Exchange Rates Automatically Updated. | No. Must rely on 3rd party app ($). |
| Product Pricing by Customer Type | Yes. | Not Available. |